To kickstart my project, I created a mind map of current global issues to map out potential directions.

From there, I selected three topics I want to explore further: Women’s Health, Neurodiversity, and Mortgage Literacy.

Next, I made 3 separate mind maps on these topics, to help me to see what problems are there currently. Below I have discussed the key areas I found a gap in the market.

• Women’s Health: highlighted how difficult it is to live with a chronic condition like endometriosis after receiving a diagnosis. I decided to focus on post-diagnosis daily lifestyle management, helping users track pain, identify symptom triggers and manage living with the condition long-term.
• Neurodiversity: made me focus on sensory overload. To address adults with Autism, the daily struggle of sensory processing: focusing on tools that help autistic individuals identify overstimulating environments, manage triggers and prevent burnout.
• Mortgage Literacy: I noticed that first-time buyers feel lost when trying to learn how mortgages work. I chose to focus on guiding them through the application steps, explaining key terms and showing them how to prepare financially.

Reflection