I created my brand guidelines on Figma, I made sure to keep the design simplistic by using my brand colours for the background and including my wordmark at the bottom right corner of each page.

I wanted to be able to communicate effectively by keeping the information clear and concise and avoiding any jargon, ensure the brand’s identity was evident throughout.

For the layout, to keep it consistent in each page, I positioned the titles to the left hand side, the information to the right hand side throughout and any images included above the writing. I think this works well, making it easy to read for the viewer.

By including the wordmark, logo and applications it helps to communicate my brand’s visual identity. I included the logo in both colour schemes, to show that these are the only ways it can be displayed.

Overview.jpg

Contents.jpg

Values.jpg

Tone of voice.jpg

Typography.jpg

Colour.jpg

Logo.jpg

Application.jpg

Wordmark.jpg

Application-1.jpg

https://www.figma.com/file/Wjt5Z9huefxBn1Y5dJn7Tk/Turtle-Brand-Guidelines?type=design&node-id=0%3A1&mode=design&t=tt2LpvZ1kJzFxATC-1

https://www.figma.com/proto/Wjt5Z9huefxBn1Y5dJn7Tk/Turtle-Brand-Guidelines?page-id=0%3A1&node-id=6-70&mode=design&t=NMisIB8YVtBD5ZeA-1

clodagh_doherty_turtle.pdf

Reflection: