<aside> 💡 This is where companies and businesses attach names, logos, slogans and particular design elements to their products to tell them apart from their competitors.
</aside>
*All branding must be consistent (logos, images and text)
A poster displaying the differences between a brand, branding, identity and a logo.
Before, we were introduced to branding we were asked to write down on a sticky note what we thought branding was. After, the lecturer discussed our answers and it was interesting to hear what everyone else wrote down. I was unsure what branding was before, this exercise helped me to understand this concept.
By bringing all of the components of a brand, setting specific styles and focussing on core aspects of the business can help focus the branding.
These attributes helps to build a good reputation for the company, which in return creates certain customer expectations about the product.
Steps to grow the brand
From researching various positive attributes, this allows me to learn the things that are important to the consumers when considering my banking app.