Futura:
- A Geometric Sans Serif, designed in 1927 by Paul Renner.
- It’s still one of the most important typefaces used till this day.
- It was a representative of the Bauhaus ideology (function over form). It wasn’t designed in coincidence with the famous school.
- Futura was used on the plaque left on the moon by the Apollo 11 mission in 1969.
Futura Font (alphabet)
History:
The typeface was based on the geometric Bauhaus design style, which was prominent from 1919 to 1933. This design ideology focused on simplicity, modernity, and functional geometry. Prioritising function over form resulted in a typeface that did not include ornamental elements.
Anatomy:
- Uses basic geometric forms and even-width strokes (removes contrast).
- Lowercase letters are the exception (even-width)
- Ascenders and descenders in lowercase letters are tall and go over the height of uppercase characters.
- Looks elegant and stand out from other fonts.
- In paragraphs, the fonts needs more line spacing.
Uses:
- History- In Nazi Germany, typefaces were a good way of showing identity. Although, Futura was rejected. Then the Nazi Party used it as a way to humiliate modern art. It was banned in the 1940’s due to being too identical to Hebrew. The newer fonts included Futura because it had higher clarity.
- Advertising & Design- this font is used in lots of ads and logos: for example, Domino’s Pizza and Nike. In many of the Wes Anderson’s films. A Cyrillic version of Futura Medium was used in the 1980 Summer Olympics. Vogue magazine made a custom version of this font.
Types: