Summary:

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UX Writing- is the practice of creating the text in a user experience. eg. notifications, titles.

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• It aims to improve user experience by informing and engaging the user.

Microcopy:

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It consists of small pieces of text in a user interface designed to help users interact with a product or service.

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• This includes button labels, form instructions, error messages, and other brief text elements that provide guidance.
• It plays a vital role in enhancing the user experience and is a key component of UX writing.

Example-Airbnb

Microcopy Airbnb mobile app

Error Message: Mailchimp

In my opinion, Mailchimp’s messages, like the “High Five” after placing a campaign in the sending queue, are a great example of engaging microcopy. They’re friendly, celebratory, and add a personal touch while keeping users informed about the process.

Key Factors:

These have led to the growth of UX writing

1. Growth of mobile and web-based applications
2. Rise of user-centered design
3. Increased importance of brand voice
4. The recognition of the value of good UX writing

Importance of UX Writing: