Banking names ranked 1st-3rd
Blue= 1st Turquoise= 2nd Green= 3rd
Before, we begun the lecture everyone had to put their five banking names onto the Miro board and vote on each of our peers, names first to third. I found this exercise really useful because it gave me a good idea as to what three names to narrow it down to.
Selecting appropriate typefaces, font sizes, line spacing, and letterforms are important when creating your brand. Also, making sure you consider the legibility of the text.
<aside> 💡 Brand typography- is a visual element of a brand style guide/brand handbook that arranges your business written copy in a legible way and lines up with the text of your brand personality.
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I found it interesting the importance of typography in branding, the typeface you pick needs to reflect the business’s tone of voice, that we looked at last week. By considering these two key components will help to shape the company’s reputation.
It can help brands make a memorable and recognisable visual language, that will have a lasting impression on consumers.
<aside> 💡 Typography- is the collection of traits that support the design, brand voice, and personality of a business on all digital and non digital platforms.
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<aside> 💡 Fonts- are the elements that combine a typeface, such as weights, widths and styles.
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<aside> 💡 Typeface- is the names of a family of related fonts.
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