Week 3-Typography 101

Summary:

Asymmetry & Symmetry:

<aside> 💡 Asymmetrical means having parts that don’t match or they’re not the same size, shape, or position. Symmetrical means having parts that match or are the same size, shape, and position.

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Symmetrical Balance:

It occurs when equal weights are on equal sides of a composition.
It gives feelings of formality (formal balance) and elegance. For example, wedding invitation.
A disadvantage is that it’s fixed and monotonous because half of the composition mirrors the other, it’s predictable.

Example of Symmetrical Balance

Asymmetrical Balance:

This results from unequal visual weight on each side of the composition.
One side of the composition might contain a main element, which could be balanced element, which could be balanced by minor focal points on the other side.
One visually heavy element on one side, can be balanced by a small amount of lighter elements on the other.
It offers more visual variety, but is harder to achieve because relationships between elements are more complicated.

Example of Asymmetrical Balance

Kerning:

<aside> 💡 It is the spacing between individual letters or characters. It only focuses on creating readable text that’s visually pleasing.