<aside> đź’ˇ Wordmarks- is the custom design of a brand name. It includes: the exact typeface, colour, letter spacing, and arrangement of a word.
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This was something I had seen before, though I didn’t know any thing about them, what it was called or what it was. I am excited to develop wordmarks with my banking name.
To get us familiar with how wordmarks are formed, we had to use our name or bank name to label all the different kinds of letterforms and types of lines.
Reference photo
My name showing the anatomy of type
https://www.figma.com/file/127StY4u5oOshOzoC1tB0Z/Typeface-Anatomy?type=design&node-id=0%3A1&mode=design&t=c6Li6jjQsryFtIFh-1
I found this exercise really helped me to understand the various parts of letterforms, and allowed me to learn the difference between each one. It will come in useful, to refer back to when I need to. I have a greater knowledge how wordmarks are created now.
This is where a part of a letter is adjusted to enhance the overall image of the brand. We looked at the “Pirelli” wordmark, which has a strong usage of this technique included in the brand name.
Pirelli wordmark
The extended “P” helps to make it look like a fast-moving object, since the company supplies types for racing vehicles. The striking use of red, makes it stand out from afar and the bold capital letters are really striking in attracting your eye. From my research, I came across that the “P” represents the elasticity of the rubber, which the types are made from. I found this a clever idea, incorporating the item into the company’s wordmark.
Kerning is the spacing between individual letters or characters, it focuses on how type looks, creating readable text that’s visually pleasing. Letters can be spaced out or tightly packed together. We looked at FedEx wordmark, where they use tight kerning.
