Summary:

<aside> 💡 Logomark- is a graphic element so that the public can identify a brand. For example, McDonald’s Golden Arches.

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• They don’t usually include the business’s name, but they’re a representation of what the business stands for.

Types of Logomarks:

1. Pictorial Marks-

Twitter’s blue bird

Apple logo with an bite taken out of it

Nike’s “swoosh”

<aside> 💡 These are icons of Graphic symbols that communicate the brand’s image or story in a visual way.

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• They are more straightforward and easier to understand, and often represent common objects.

I never considered the meaning behind these types of logos. It’s interesting how recognisable pictorial marks can be without conveying any words or information.

2. Monograms (Letterforms)-

<aside> 💡 This is where the designer uses initial forms of a company name, that’s arranged in a unique and stylised way.

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• They are designed to create to be a distinct visual symbol, which sets up to make the brand more memorable.

I find it intriguing how you can take a few ordinary letters and transform them into an identifiable brand. I especially am drawn to “Nasa” monogram, how their font is so unique and is almost “space like” and representing the launch of a rocket.

3. Abstract Logos-

Pepsi logo associated with unity and symbol of friendliness

Adidas logo features a stylised mountain with stripes represents an athlete’s journey

Mastercard logo, conveys connection and accessibility

<aside> 💡 They use shapes and forms in a non-literal way. They’re good to create your own visual language and meaning, instead of using what’s relevant.

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