Another exercise we were given this week to create brand guidelines that you find interesting, that doesn’t necessarily has official published guidelines. I chose Primark because it’s a company that I am familiar with and recently watched documentary on, so I was intrigued to find out more.

https://www.figma.com/file/zDDpmQDj9KF4xar8BTGZZC/Primark-Brand-Guidlines?type=design&node-id=0%3A1&mode=design&t=6oMLgLzEcEfIJTD2-1

Overall, I really enjoyed the process of putting the guidelines together from gathering research and maintaining a consistent style throughout each page. This exercise has been really helpful for creating my own guidelines, getting to know the layout and the contents of brand guidelines. I found this exercise insightful getting to describe the various aspects of their design system.