We revisited the process of creating a brand, exploring how its core values establish the foundation and set the tone for all other design elements. We discussed the importance of creating an emotional connection with the target audience to build a meaningful and recognisable branding. The visual identity is often the first thing users see before using an application, so it is important to create a design that grabs their attention. For my project, I need to make sure my design creates a strong first impression and stands out from competitors. When designing a brand, you need to make sure it can be applied across all touchpoints, such as packaging, advertising and social media, to maintain consistency across different applications. I need to keep the target audience in mind when creating a brand that reflects their needs and interests. We looked at how typography, colour and logo design can influence how a brand is perceived by its audience. Different typefaces and colours can communicate different meanings depending on the tone of voice you want to convey. This reinforced the importance of choosing elements that reflect the brand’s values. The Hope Meng Monogram Project showed how simple letterforms can be used to create meaningful and distinctive designs. It made me realise that for the logo design it doesn’t need to be overcomplicated, as long as it effectively communicates the intended message.
We were put into groups of three or four to do a quick exercise on branding. In my group was Andrew, Erin and I.
https://miro.com/app/board/uXjVEXj0tWE=/?share_link_id=727322782792
I was in group 6, our logo was a red and black circle cut in two with a line in the middle. We all agreed that the colours and style reflected an Asian high end restaurant. We researched different Japanese words that meant to cut “Kiru” or divide “Waru.” We ended up choosing the first name as it was more catchy, and represented the value of using top quality ingredients. The image below shows a restaurant cutting into a fish to highlight the freshness and high quality of the food.
Our lecturer didn’t realise the meaning behind the logo until we explained the story, highlighting how important it is to communicate the narrative behind a design.
This exercise was really interesting, as it showed me how simple shapes can be perceived in different ways depending on how they are viewed and interpreted.