We were given the tasks of writing up different case studies for different brands, using the “Brand New” website. By looking at these, it will help me to analyse my decisions and adjust anything if needed.
I love the vibrancy of the colours used in “Spruce” is bold but modern. The selection of green reflects growing your money, the lime green contrasts well against the forest green, and works well inverted too. These colours are really appealing to a younger audience, as they are interesting to look at and draw people’s attention.
For my banking brand, I am leaning towards a green colour palette, but one that is playful and fun. I like the colours used above, but I would use different shades of green for mines, as I want it to reflect the colours of a turtle, and is more suited to my banking values. Also, I want my neon green to be subtle and not too bright or overpowering.
This bubble-tea business, doesn’t directly say it’s aimed at a younger audience, but you can tell from the design, colours and packaging how it has an aesthetic feel to it. The simplicity in the icons are incredible, even though they’re not filled in, the white outline against the pink adds to them. The artistic wall found in the premises, appeals to a younger audience, as it creates a space for them to socialise with their friends. By including an image of a young women holding a bubble tea cup, making the brand look trendy enticing young people to try one.
I am wanting to create a logo, wordmark and touchpoints similar is style to this, that are quirky for my target market, so they will be drawn to choosing this brand as it’s inviting to them.
I couldn’t find a bank that was a direct competitor on Brand New, but from my research at the start of this project, my survey results showed that majority of my target market used Revolut. As someone who uses this app myself, I can see why it would be one of my competitors.
The unique features, use as being able to send quickly and easily sets it apart from similar digital banking apps. The tone of voice comes across as casual, creating a sense of friendliness and personality. As well, they allow you to personalise your card by having options, this is a good invitation to show you care about what your users want.
I can relate to this, by how I want my brand to be accessible, so that it’s easy to set up, able to save efficiently and allow you to manage you money effectively.
Trivago shares numerous of my banking values, as it’s main two values are trust and authenticity. They talk about how building trust allows then to talk about their goals without being afraid, in return reaching their potential. This brand is all about expression and standing out from the crowd, that values integrity over loyalty, by speaking the truth.