Summary:

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Content Design- is answering a user need in the best way for the user to consume it.

Sarah Winters

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In Sarah’s book she says:

“Content design is a way of thinking."

"It’s about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.”

Broken down into:

1. Data and evidence.
2. What the audience needs.
3. At the time they need it.
4. In a way they expect.

As a designer, content design has shown me the importance of putting the user's needs first. It’s about using data to create content that matches what the audience wants, when they need it, and in a way they expect. I've realised that great design goes beyond visuals, it's about delivering clear, relevant information at the right moment, ensuring a seamless user experience.

Task: User Need Statements

We were asked to write down 3 user need statements based on our research gathers, and suggest what type of content would help the user achieve their goal.

I found this exercise valuable for getting into the mindset of the user group. It helped me consider the best solution for each user’s unique needs and preferences.

How People Read Online-NN/G

“Lawn-mover” pattern

“Pinball pattern”

“Zig-zag” pattern

As a designer, this article provides valuable insights into how users interact with web content, which directly influences my design approach. The findings reinforce the importance of creating designs that prioritise scalability, given that users rarely read content linearly. This aligns with my approach to structuring pages: using clear headings, concise bullet points, and bold text to highlight key information.