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**Content Strategy-**is the process of creating content that targets users' needs, delivers value to the user, aligns with brand messaging, and supports the UX design elements of a digital product.

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• The goal of UX content strategy is to ensure that users can find and engage with the right content at the right time in their user journey, resulting in a positive and engaging experience that meets their expectations.

Basic Principles:

• Improves user experience
• Clear communication
• Establishes a brand voice & tone
• Better usability, find ability & discoverability
• Drives conversions & business goals
• Accessibility & inclusivity

Difference between Content Design & Content Strategy:

This was interesting to learn, because I didn’t really know what the key difference between each one was. I never knew people’s role is to plan and manage content, it’s not something I ever thought of.

Purpose of Content Strategy:

I found this really intriguing how important content strategy is for the overall user experience. Especially, choosing the best tone and style of content to meet the user need’s as this is crucial for the brand’s reputation.

Content Strategy & Governance

1. Planning