Summary:

Touchpoints:

<aside> 💡 This is any interaction that can change the way how your customer feels about your product, brand, business or service.

</aside>

Examples of Businesses Touchpoints:

1. Amazon-

• Website
• Collection point
• Packaging
• Amazon Prime/Music
• Advertising: TV/Social Media
• Emails
• Delivery vans
• Staff

1. McDonald’s-

• Drive through
• App
• Screens
• Packaging
• Delivery