Rachel began by emphasising the importance of having a structured approach to content within design. She argued that content strategy isn’t just something that should be visually appealing, but it’s the fundamental element that should shape how the designs come together. Sloan wen on to explain how it’s about making sure content meets user needs and business goals, which leads to better and more consistent user experiences.
I agree with what she explained above, I think it’s important to consider what goes into every piece of content for every project.
She drew attention to key aspects such as: audits, setting clear goals and tone of voice to show how content strategy works. For example, content audits go beyond just reviewing or cutting content, they’re a strategic way to identify what works and what doesn’t. This process helped refine content so that everything serves a purpose for both the user and the brand.
In my opinion, this is something that’s particularly useful in today’s world since there’s so much digital content.
Rachel discussed about content models, there are tools for organising content logically and ensure consistency. It seems really technical, but she showed us how it actually makes it easier to maintain consistency across different platforms and scales up content creation. By establishing a solid content strategy at the beginning of a project, it can avoid the mistake of designing layouts without knowing what content to put in.
I really liked how she said: “design without content is decoration,” meaning content should lead design not follow it. This really resonated with me after the talk.
The examples of projects Big Motive has been working on like “Resilico” and Dublin City Council, shows how this approach works in the working environment. The case studies illustrate how the flexibility of content strategy can be.