This is Graphic Design that came into view in Russia, The Netherlands and Germany firstly, but was developed in Switzerland.
Cleanliness, readability and objectivity.
He worked in the Bauhaus, and was one of the first to use grids in his work by applying De Stijl techniques.
Poster Designs by Theo Balmer
I like the style of his work, and how he uses simplistic colours: red, black and white. You can see in both examples how the use of grids makes everything look proportional. The square shaped font, is very symmetrical.
These fonts focused on the design, and didn’t include any embellishments. It allows the viewer to view the work, without distractions.
Helvetica Poster