It can be seen as a reaction against the ideas and values of Modernism, where designer’s started using collage, distortion, vibrant colours and abstract type.
*Using pre existing well known images
*Usage by the artist of company design’s often used to raise awareness and force users to question the company.
He’s internationally recognised for his work in Graphic Design and Typography. His work is characterised as Swiss Typography. He’s regarded as the pioneer of ‘New Wave’ typography.
Example of Weingart’s Typography experiments.
I like the style of his work “New Wave” typography, showing inconsistent letter spacing and unusual positioning of letters. His use of mirroring letters is very effective, creating a pattern within the typography. The various sizing of letterforms, draws your attentions to the page, with the negative space enhancing the overall view.